About

IB story

If shopping doesn’t make you happy then you’re in the wrong shop!

" Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening." Coco Chanel

IB was founded in 2014 by Ingrid Bruha, a French designer who recently returned to New York after spending the last 15 years living in London. As a mother of three boys, Ingrid was inspired to develop “functional fashion” that can both impress and serve, and women’s shoulder/cross-body bags were the ideal conduit. Bags are an accessory, like jewelry, where one can make a statement of elegance, sophistication and individuality. But bags also need to be practical, with large capacity and hands-free capabilities for a woman constantly on-the-go.

Ingrid has developed a unique and limited-edition set of cross-body handbags and accompanying pocket books, using creative combinations of recycled fur, natural leather and other unique materials, and wide-ranging colors. The numerous styles are sure to provide the right complement for varying tastes or seasons. Ingrid has lived in Paris, London and New York, and has a passion for travel to exotic countries, all of which helped develop and inspire her expansive fashion tastes.

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